Hay Field Planet
December 10, 2013

Can Facebook’s AI Find the Needle?

Yesterday a partnership was announced between Facebook and an AI research lab. I’m sure this has a number of people worried about what the hive-mind, robots, or terminators will do to us. But I’m psyched. Completely psyched. Big Data has been around for a while – longer than that term …

Unhappy Customers
December 6, 2013

Tailor the message on social, not just the words

Your customers aren’t happy with your personalization efforts. Sorry, someone had to say it. What they really want is customization. So what’s the difference? Well, here’s a good start (as well as a link to an article with some data on this shift): …a distinction between personalization, based on aggregate …

October 28, 2013

Building Better Social – Declare your intent

Before we get started Last week we took a look at one of the biggest problems facing social media marketers, and at the end of that article I promised to layout a method for building a better message. Over the next three posts, we’ll be looking at how to build …

October 25, 2013

It’s the biggest problem facing social media marketers

I’ve noticed in the world of social media there’s an inclination to focus more on the medium than the message. I’m asked on a daily basis if clients should post to Google Plus, Pinterest, Twitter, Quora, or whatever the latest and greatest is that week. Yet it takes a yearly …

October 23, 2013

The First Episode of The Argyle Review is Up!

We’re trying something new at Argyle. Over the past couple of years, the reported popularity of video has been on the rise. As part of our never ending experiment to determine the value of different types of content, we’ve decided to start making our own little web series. In the …

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October 16, 2013

Why you’re probably overreacting to the Google ‘Endorse Advert’ update

In case you don’t know, Google made a pretty big change recently: If you have positively reviewed a product, that review could turn up in advertisements. Apparently, this really offends some people. But should it really? Let’s take a look at the two problems people have with the updates a …

October 14, 2013

What are the ‘right’ social stats to measure?

To preface: we’re both busy and Google doesn’t rate articles by word count or keyword stuffing so let’s cut the crap and get right to the point. Deal? Deal. Right social stats indicate action: Likes Comments Shares Replies Wrong social stats are passive This means Impressions. Right stats require actions …

October 7, 2013

13 Ways to Boost Activity on Your Social Business Pages

Guest author: Ben Oren is a Web marketing specialist and Director of SEO at WhiteWeb technologies. Ben Oren is specializing in large corporations in a highly competitive niches mostly in the US and Europe. He is a marketing analytics consultant at Dynamic Search™ – a US based, web marketing agency. __________________ …

October 1, 2013

5 Skills You Need to Work in Social Media

If you are an elearner who is working on a college degree in social media or you already use social media in your daily life and are thinking about a career in the field, there are some things you should know prior to diving into the industry. What skill sets …

August 27, 2013

Social Media Tools to Maximize Your Job Search

Social media continues to explode as retailers regularly run hashtag promotions on Twitter. Small businesses provide real-time customer service via Facebook. Even schools participate in social networking and set up online discussion groups for classes or extracurricular activities. If you’re back on the job market, online social networking can serve …