The Argyle Blog



Social media marketing thoughts and product updates, published semi-frequently by the hearts and minds behind Argyle.

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Tuesday
Aug242010

Do Argyle Links Impact My SEO/Brand?

The quick answer is "no".  The detailed answer is "no and here's why:"

We use 301 redirects to route traffic through Argyle to your target site.  This basically means that if someone puts an Argyle link to your site on their site, you'll still get all the SEO benefits of it.  It will be as if they had actually put a link to your site directly into their site.  301 redirects are the SEO-friendly way to do redirects per our friends at Google.

If you're still worried - then consider that Twitter, Facebook, and other social platforms have "no-follow" attributes on their site, meaning that any link on their respective platforms have no influence over the target site's search engine rank.  So anything that publish to a social site will not get any SEO juice anyway.

With regards to your brand name - you can customize the domain.  It is really easy to set up and a great way to make sure that your name stands out in your URLs.  

As much as we love ar.gy, we'd rather see you use yourdomain.me.  :)

Thursday
Aug192010

Argyle Goals 101

We put together a quick demo video to explain Argyle's Goals feature.  Take a look:

Thursday
Aug192010

Oh Yeah. We Have A Blog.

I caught myself saying "Oh yeah.  We have a blog." to Adam last week in recognition of our semi-failed social media marketing efforts over the past few weeks. 

So I figured I'd take a few minutes to jot down the latest from the Argyle Command Center.

  • Adam, Mike, and I were in Charlotte for Social Fresh earlier this week.  Adam was great on a panel with representatives from Radian6, HubSpot, and WebTrends.  (Good company if you ask us!)  We reconnected with some friends and made lots of new ones.  And Mike coined the phrase "rabid wolverine" to describe a marketing approach.
  • We're still coding away on our forthcoming Social Media Goals release.  The feature is "done", but it isn't quite "ready" - so we decided to hold off for a couple weeks.  We'll release it to a handful of customers soon and will make it available to all shortly thereafter.
  • We're revving our site - nothing Earth-shattering, but lots of minor changes that add up to a fairly significant improvement.  See the new Argyle Social customers page as an example.
  • We're spending a lot of cycles on other super-secret projects.  Details soon.

Much love.

Eric

 

Monday
Aug162010

Argyle at Social Fresh Charlotte

Adam getting his panel on with Radian6, Webtrends, and HubSpot.

 

Friday
Jul302010

Enhanced Social Conversion Insight

Brace yourself - we're about to step up our Goals feature in a big way. 

We've tightened the connection between clicks and goal conversions, built greater insight into the social activities that lead up to a conversion, and made it easier for you to track how your social content drives online conversions.  In other words, in a few days, you'll be able to:

  • Link goal conversions to posts:  "Jeepers!  This post to Facebook generated X leads/sales/registrations!"
  • Assess goal conversions by network:  "Crikey!  We did $XX,YYZ in total goal conversions from social traffic last week, $X,XYZ of which came from this Facebook page."
  • Understand the value of clicks and interactions:  "Egads!  This post/campaign had 214 clicks, 12 interactions, and 7 goal conversions for a total value of $XYZ."

Here's a screenshot of the improved Goals feature on dev that spells out part of the story: